22 500 first purchases
Gravils generated 22 500 first purchases for the taxi app inDrive during the 2 months of collaboration
31
countries
300+
cities
400M+
rides
38M+
users
About inDrive
With inDrive, you are the one who decides
how much to pay for your ride. Specify a fair
price for your route, get offers from drivers
and start saving on rides!
how much to pay for your ride. Specify a fair
price for your route, get offers from drivers
and start saving on rides!
Select the best offers from drivers in terms
of the price, vehicle brand and estimated
arrival time. Experience true freedom.
of the price, vehicle brand and estimated
arrival time. Experience true freedom.
inDrive always shows you the rating of each driver who responds. It also shows you the number of previous trips which they completed. You are the one who chooses the driver for your rides. You can even share your ride info and current location directly on the app. You are in control.
Goals of collaboration
Target specific geographic locations
Increase
the number
of new users
the number
of new users
Increase
the number
of paying users
the number
of paying users
How we collaborated
Gravils started driving traffic with the CPA and CPI model with a limited budget in November 2019.
The purchase was attributed to Gravils for the first 14 days after app installation
The purchase was attributed to Gravils for the first 14 days after app installation
A/B creatives testing
We used dozens of different approaches (1500 advertising campaigns), testing 8000+ of different creatives and define the best one
Native Ad
Stories Ad
Video Ad
GEO
Geotargeting: Worldwide
All available countries:
India, Brasil, South Africa,
Indonesia, Nigeria, Malaysia,
Philippines, Thailand, Russia,
Armenia, Botswana, Chile,
Tanzania
India, Brasil, South Africa,
Indonesia, Nigeria, Malaysia,
Philippines, Thailand, Russia,
Armenia, Botswana, Chile,
Tanzania
Best-performing countries:
India, Brazil, South Africa,
Indonesia, Nigeria
India, Brazil, South Africa,
Indonesia, Nigeria
(CPL) Cost per Lead
In some GEO, inDrive wanted Gravils to attract both passengers
and drivers to maintain a balance of supply and demand
and drivers to maintain a balance of supply and demand
In November - December 2019
Gravils employs
Gravils employs
2,759 drivers
Summary
22,5k
48%
21%
First purchases*
Average Conversion
Rate, iOS**
Rate, iOS**
Average Conversion
Rate, Android**
Rate, Android**
*within 2 months on traffic acquired by Gravils
**From install to purchase
**From install to purchase