leads*
~15k
*Contact between buyer and seller
**May — October 2022
~500k
How we generated
installs
for the app for buying and selling cars Auto.ru
Collaboration period: 6 months**
500k+
users
550k+
relevant ads
85
regions
of Russia
Auto.ru is an app for buying and selling
new and used cars, motorcycles, and
commercial vehicles. TOP-1 app for
selling cars in Russia.
About Auto.ru
CPI
Cost Per Install
KPI
Key Performance Indicator
Collaboration goal
Generate maximum number of installs
of the Auto.ru app for a given lead cost
Collaboration model:
Traffic sources:
Geotargeting
Eastern Europe
placements
45+
СPM
CPC
CPI
ads
500+
installs
leads
~500k+
~15k+
key words
1100+
AppGallery
Petal Search
Contextual advertising
60+
campaigns in the media network
Launch
25+
400+
campaigns on search
creatives
Development of
Media network
Strategy
Rewarded ads
Native ads
Ads on the welcome page

Fullscreen ads

Banner
Search results
in AppGallery
Placements
Tested more than 25 formats on different placements

~500k
Installs*
~15k
Leads**
Results
*over 6 months via traffic acquired by Gravils (May — October 2022)
**contacts between buyer and seller
October
September
August
July
June
May
Social Networks
Huawei
Comparison of results for CPI
The cost of attracting an install on the Huawei Ads platform
is on average 77% lower than on other traffic sources
СPI
May
June
July
Aug
Sep
Oct
Huawei
Social Networks
May
June
July
August
September
October
Comparison of results for CPA
The cost of the target action on the Huawei Ads platform is
on average 40% lower than on other traffic sources
СPA
May
June
July
Aug
Sep
Oct
Just contact us
By pressing this button, you consent to the processing of personal data and agree to the privacy policy