*Contact between buyer and seller
**May — October 2022
How we generated
for the app for buying and selling cars Auto.ru
Collaboration period: 6 months**
installs
~500k
~15k
leads*
Auto.ru is an app for buying and selling
new and used cars, motorcycles, and
commercial vehicles. TOP-1 app for
selling cars in Russia.
About Auto.ru
users
500k+
relevant ads
550k+
regions
of Russia
85
Collaboration goal
Generate maximum number of installs
of the Auto.ru app for a given lead cost
Collaboration model:
Traffic sources:
Cost Per Install
CPI
Key Performance Indicator
KPI
Geotargeting
Eastern Europe
Strategy
45+
placements
СPM
CPC
CPI
500+
ads
~15k+
~500k+
leads
installs
1100+
key words
AppGallery
Petal Search
Contextual advertising
Development of
creatives
campaigns on search
400+
25+
Launch
campaigns in the media network
60+
Media network
Placements
Tested more than 25 formats on different placements

Rewarded ads
Native ads
Ads on the welcome page

Fullscreen ads

Banner
Search results
in AppGallery
*over 6 months via traffic acquired by Gravils (May — October 2022)
**contacts between buyer and seller
Results
Installs*
~500k
Leads**
~15k
Comparison of results for CPI
The cost of attracting an install on the Huawei Ads platform
is on average 77% lower than on other traffic sources
СPI
May
June
July
Aug
Sep
Oct
October
September
August
July
June
May
Social Networks
Huawei
Comparison of results for CPA
СPA
The cost of the target action on the Huawei Ads platform is
on average 40% lower than on other traffic sources
May
June
July
Aug
Sep
Oct
Huawei
Social Networks
May
June
July
August
September
October
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