310 861
*August — December 2022
still going on
How we generated
installs
first purchases
for the app of the largest cosmetics store chains in Europe
21 418
Collaboration period: 5 months*
Es
/
/
Ar
En
10М+
users
1,5k+
brands
60k+
items
The cosmetics store chain is a leader in terms of turnover among perfumery and cosmetics e-commerce retailers in Europe.

About the client
Increase the number of first purchases in the cosmetics store chain app
Collaboration goal
Europe
CPI
Cost Per Install
CPA
Cost per action models
*with payment for a new client’s first purchase
Traffic sources:
Collaboration model:
How we worked
in-app sources
Develop
1000+ creatives
Select
CPI & CPA campaigns
10+ campaigns with interests
15+ LAL campaigns
Launch
UA Meta Ads
UA in-app sources
Test
Creatives for all countries of presence
Available placements and publishers
CPI & CPA acquisition
Reach
increase in first purchases
What we planned
installs
purchases
311k+
21k+
in-app
META ads
1 500+
Development of creatives
CPI & CPA
campaigns
57
sourses
16
Launch
ads
500+
Strategy
Creatives
Results
21,4k+
first purchases*
*over 5 months via traffic acquired by Gravils
August — December 2022
310,8k+
installs*
Just contact us
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