310 861
*August — December 2022
still going on
still going on
How we generated
installs
first purchases
for the app of the largest cosmetics store chains in Europe
21 418
Collaboration period: 5 months*
10М+
users
1,5k+
brands
60k+
items
The cosmetics store chain is a leader in terms of turnover among perfumery and cosmetics e-commerce retailers in Europe.
About the client
Increase the number of first purchases in the cosmetics store chain app
Collaboration goal
Europe
*with payment for a new client’s first purchase
Traffic sources:
Collaboration model:
How we worked
CPA
Cost per action models
CPI
Cost Per Install
in-app sources
What we planned
Develop
1000+ creatives
Select
CPI & CPA campaigns
10+ campaigns with interests
15+ LAL campaigns
10+ campaigns with interests
15+ LAL campaigns
Launch
UA Meta Ads
UA in-app sources
UA in-app sources
Test
Creatives for all countries of presence
Available placements and publishers
CPI & CPA acquisition
Available placements and publishers
CPI & CPA acquisition
Reach
increase in first purchases
Strategy
in-app
META ads
installs
purchases
311k+
21k+
CPI & CPA
campaigns
campaigns
57
1 500+
Development of creatives
sourses
16
Launch
ads
500+
Creatives
Results
21,4k+
first purchases*
*over 5 months via traffic acquired by Gravils
August — December 2022
August — December 2022
310,8k+
installs*
Just contact us
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