Gravils generated 22 500 first purchases for the taxi app inDriver during the 2 months of collaboration
With inDriver, you are the one who decides how much to pay for your ride. Specify a fair price for your route, get offers from drivers and start saving on rides!
Select the best offers from drivers in terms of the price, vehicle brand and estimated arrival time. Experience true freedom.
inDriver always shows you the rating of each driver who responds. It also shows you the number of previous trips which they completed. You are the one who chooses the driver for your rides. You can even share your ride info and current location directly on the app. You are in control.
Target specific geographic locations
Increase the number of new users
Increase the number of paying users
Goals of collaboration
Gravils started driving traffic with the CPA and CPI model with a limited budget in November 2019. The purchase was attributed to Gravils for the first 14 days after app installation
How we collaborated
We used dozens of different approaches (1500 advertising campaigns), testing 8000+ of different creatives and define the best one
A/B creatives testing
All available countries: India, Brasil, South Africa, Indonesia, Nigeria, Malaysia, Philippines, Thailand, Russia, Armenia, Botswana, Chile, Tanzania
Best-performing countries: India, Brazil, South Africa, Indonesia, Nigeria
In some GEO, inDriver wanted Gravils to attract both passengers and drivers to maintain a balance of supply and demand
In November - December 2019 Gravils employs
(CPL) Cost per Lead
*within 2 months on traffic acquired by Gravils **From install to purchase