*September 2022 — February 2023
How we generated
for the app one of the largest marketplaces of the CIS

Collaboration period: 5 months*
installs
107,8k
7,1k
new customers
Marketplace is an app for choosing
and buying goods with free shipping
About the client
goods
20M+
users
20M+
2k+
pick-up
points
Collaboration goal
Attract the maximum number of new
customers to the marketplace app
Collaboration model:
Traffic sources:
Customer Acquisition Cost
CAC
Geotargeting
CIS
What we planned
This approach allows to identify the optimal ratio of traffic volume at a comfortable price for planning long-term collaboration
100+ creatives
Develop
Select
300+ key words
Test
All major formats
Scale
The most effective approaches
Attract
The maximum new customers during the sales season
Strategy
3-rd party
Own Media
Testing
media formats
Connecting new
AppGallery formats
Working with
search campaigns
Continuation
of UAC tests for
200+ creatives
Scaling
7,1k+
new customers
installs
Intermediate
result:
107,8k+
Media network UAC
AppGallery
Standard
Petal Search
AppGallery
Contextual advertising
Testing the main
performance-formats

Development of
200+ creatives

Launch campaigns
on search 700+ key words
Placements
Tested more than 25 formats on different placements

Rewarded ads
Native ads
Banners
Fullscreen ads
Search results
in AppGallery
Search results
in Petal Search
*over 5 months via traffic acquired by Gravils (September 2022 — February 2023)
Results
When launching campaigns on the Petal Ads
(Huawei Ads) platform, CAC is on average
20% lower than on other sources
Installs*
107,8k+
New customers*
7,1k+
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