new customers
7,1k
*September 2022 — February 2023
107,8k
How we generated
installs
new customers
7,1k
for the app one of the largest marketplaces in Europe

Collaboration period: 5 months*
20M+
goods
20M+
users
2k+
pick-up
points
Marketplace is an app for choosing
and buying goods with free shipping
About the client
CAC
Customer Acquisition Cost
Collaboration goal
Attract the maximum number of new
customers to the marketplace app
Collaboration model:
Traffic sources:
Geotargeting
Europe
Develop
100+ creatives
Select
300+ key words
Test
All major formats
Scale
The most effective approaches
Attract
The maximum new customers during the sales season
What we planned
This approach allows to identify the optimal ratio of traffic volume at a comfortable price for planning long-term collaboration
Strategy
Testing the main
performance-formats

Development of
200+ creatives

Launch campaigns
on search 700+ key words
Contextual advertising
AppGallery
Petal Search
AppGallery
Standard
Media network UAC
107,8k+
Intermediate
result:
installs
new customers
7,1k+
Scaling
Continuation
of UAC tests for
200+ creatives
Working with
search campaigns
Connecting new
AppGallery formats
Testing
media formats
Own Media
3-rd party
Placements
Banners
Native ads
Rewarded ads
Fullscreen ads
Search results
in AppGallery
Tested more than 25 formats on different placements

Search results
in Petal Search
107,8k+
Installs*
7,1k+
New customers*
Results
*over 5 months via traffic acquired by Gravils (September 2022 — February 2023)
When launching campaigns on the Petal Ads
(Huawei Ads) platform, CAC is on average
20% lower than on other sources
Just contact us
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