*March 2021 — June 2022
still going on
still going on
How we attracted
for the food delivery app Perekrestok
Collaboration period: 16 months*
first purchases
40k
280k
total purchases
Perekrestok is a brand of supermarket
chain and food delivery service.
As a part of X5 Retail Group, it is among the TOP-3 largest retail chains in Russia
chain and food delivery service.
As a part of X5 Retail Group, it is among the TOP-3 largest retail chains in Russia
About Perekrestok
items
20k+
supermarkets
961
cities
160+
users
10M+
Collaboration goal
Generate maximum first purchases
in the Perekrestok delivery app
in the Perekrestok delivery app
cities of Russia
200+
Moscow
St. Petersburg
Yekaterinburg
N. Novgorod
Kazan
St. Petersburg
Yekaterinburg
N. Novgorod
Kazan
TOP GEOs
*with payment for a new client’s first purchase
Traffic sources:
Collaboration model:
How we worked
Cost per action models
CPA
Strategy
CPA
CPC
CPA
oCPM
CPI
5 000+
ads
1 500+
campaigns
280 000+
40 000+
purchases
new purchases
Automatically collected audience: includes all possible instances of user contact with advertising
Campaigns for
all stages
of the funnel
LAL-campaigns
Custom audience campaigns
all stages
of the funnel
LAL-campaigns
Custom audience campaigns
UA
Retargeting
1 500+
3 000+
videos
banners
Development of creatives
*over 16 months via traffic acquired by Gravils
March 2021 — June 2022
March 2021 — June 2022
Total purchases*
280k
Results
First purchases*
40k
Installs*
350k
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