40k
first purchases
total purchases
280k
*March 2021 — June 2022
still going on
still going on
How we attracted
for the food delivery app Perekrestok
Collaboration period: 16 months*
20k+
items
961
supermarkets
160+
cities
10M+
users
Perekrestok is a brand of supermarket
chain and food delivery service.
As a part of X5 Retail Group, it is among the TOP-3 largest retail chains in Russia
chain and food delivery service.
As a part of X5 Retail Group, it is among the TOP-3 largest retail chains in Russia
About Perekrestok
200+
cities of Russia
TOP GEOs
Moscow
St. Petersburg
Yekaterinburg
N. Novgorod
Kazan
St. Petersburg
Yekaterinburg
N. Novgorod
Kazan
Collaboration goal
Generate maximum first purchases
in the Perekrestok delivery app
in the Perekrestok delivery app
CPA
Cost per action models
*with payment for a new client’s first purchase
Traffic sources:
Collaboration model:
How we worked
Development of creatives
banners
videos
3 000+
1 500+
Retargeting
UA
Campaigns for
all stages
of the funnel
LAL-campaigns
Custom audience campaigns
all stages
of the funnel
LAL-campaigns
Custom audience campaigns
Automatically collected audience: includes all possible instances of user contact with advertising
new purchases
purchases
40 000+
280 000+
campaigns
1 500+
ads
5 000+
CPI
oCPM
CPA
CPC
CPA
Strategy
40k
First purchases*
350k
Installs*
Results
280k
Total purchases*
*over 16 months via traffic acquired by Gravils
March 2021 — June 2022
March 2021 — June 2022
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