*January 2021 — December 2022

for the travel app Tutu in 2022 compared to 2021*

x20

Increase in the number of installs

x10

Increase in the number of purchases

How we achieved

Everything for travel in the one app

1M+

users per day

Tutu is both a website and an app for travelers that facilitates the purchase of tickets for trains, buses, and planes, as well as booking hotels and tours.

About Tutu

Collaboration goal

Generate the maximum number of ticket purchases in the Tutu travel app

Eastern Europe

CPA

Traffic sources:

Collaboration model:

How we worked

Develop

1000+ creatives

Select

300+ key words
20+ audiences by interests TOP
destinations for buying tickets

Launch

UA & Retargeting FB
UA in-app sources

Test

Creatives for all cities of presence
Available placements and publishers CPI & CPA acquisition

Reach

Increase in ticket sales

What we planned

This approach allows to identify the optimal ratio of traffic volume at a comfortable price for planning long-term collaboration

Strategy

Creatives

Results

18%

x20

Total CR by purchase

Increase in the
number of installs*

*were acquired by Gravils in 2022 compared to 2021
January 2021 — December 2022

x10

Increase in the
number of purchases*

Gravils knows everything about traffic sources, launching campaigns, and creative production. They dove deep into our project and proposed new approaches which resulted in the best possible solutions.

Melkon,
Mobile Application Manager at Tutu

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