*(August — December 2021)

How we attracted

first purchases

for the food delivery service VkusVill

4 670

Collaboration period: 4 months*

VkusVill is a brand of healthy products for a healthy diet, a supermarket chain and a free delivery service

orders per day

175k+

items

10k+

of goods are
made of Russia

85%

cities in Russia

58

About VkusVill

Geotargeting

11%

Percentage of users

1$

0,35$

CPM

CPI

55 regions of Russia

Active regions

Over 50 million monthly active users

Huawei Ads in Russia

by the end of 2021

Advertising formats

Tested more than 25 formats on different placements

different creatives

400+

Rewarded ads

Native ads

Ads on the welcome page

Fullscreen ads

Banners

Results

137%

106k

KPI completion percentage

of installs

AppGallery organic traffic growth by over 400%

4 670

first purchases
from new users

Additional effect

4th place in the
«Food and drinks» category

3rd place in
«Food Delivery»

2nd place in the «Food Delivery» category

3rd place in the
«Food delivery to your home» request

Growth of positions in categories and key queries in AppGallery

Average organic installs at start ~ 100

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