*(August — December 2021)

How we attracted

first purchases

for the food delivery service VkusVill

4 670

Collaboration period: 4 months*

VkusVill is a brand of healthy products for a healthy diet, a supermarket chain and a free delivery service

orders per day

175k+

items

10k+

of goods are
made of Russia

85%

cities in Russia

58

About VkusVill

Geotargeting

Over 50 million monthly active users

CPI

0,35$

CPM

1$

Percentage of users

11%

Active regions

55 regions of Russia

by the end of 2021

Huawei Ads in Russia

Advertising formats

Tested more than 25 formats on different placements

different creatives

400+

Rewarded ads

Native ads

Ads on the welcome page

Fullscreen ads

Banners

AppGallery organic traffic growth by over 400%

of installs

KPI completion percentage

106k

137%

4 670

first purchases
from new users

Results

Additional effect

Growth of positions in categories and key queries in AppGallery

Average organic installs at start ~ 100

3rd place in the
«Food delivery to your home» request

2nd place in the «Food Delivery» category

4th place in the
«Food and drinks» category

3rd place in
«Food Delivery»

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