*(August — December 2021)


How we attracted
first purchases
for the food delivery service VkusVill
4 670
Collaboration period: 4 months*
VkusVill is a brand of healthy products for a healthy diet, a supermarket chain and a free delivery service


orders per day

175k+

items

10k+

of goods are
made of Russia

85%

cities in Russia

58
About VkusVill
Task
Attract new online customers
with Huawei Ads platform

Geotargeting
Over 50 million monthly active users

CPI
0,35$
CPM
1$
Percentage of users
11%
Active regions
55 regions of Russia
by the end of 2021
Huawei Ads in Russia

Advertising formats
Tested more than 25 formats on different placements

different creatives
400+

Rewarded ads

Native ads
Ads on the welcome page

Fullscreen ads

Banners
AppGallery organic traffic growth by over 400%

of installs
KPI completion percentage
106k
137%
4 670
first purchases
from new users
Results

Additional effect
Growth of positions in categories and key queries in AppGallery

Average organic installs at start ~ 100

3rd place in the
«Food delivery to your home» request

2nd place in the «Food Delivery» category
4th place in the
«Food and drinks» category

3rd place in
«Food Delivery»

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