*(August — December 2021)

How we attracted

first purchases

for the food delivery service VkusVill

4 670

Collaboration period: 4 months*

58

cities in Russia

85%

of goods are
made of Russia

10k+

items

175k+

orders per day

VkusVill is a brand of healthy products for a healthy diet, a supermarket chain and a free delivery service

About VkusVill

Over 50 million monthly active users

0,35$

CPI

1$

CPM

11%

Percentage of users

55 regions of Russia

Active regions

Huawei Ads in Russia

by the end of 2021

Geotargeting

400+

different creatives

Rewarded ads

Native ads

Ads on the welcome page

Fullscreen ads

Banners

Advertising formats

Tested more than 25 formats on different placements

Results

137%

106k

KPI completion percentage

of installs

AppGallery organic traffic growth by over 400%

4 670

first purchases
from new users

3rd place in the
«Food delivery to your home» request

2nd place in the «Food Delivery» category

4th place in the
«Food and drinks» category

3rd place in
«Food Delivery»

Additional effect

Growth of positions in categories and key queries in AppGallery

Average organic installs at start ~ 100

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