About Borzo & Dostavista
Borzo and Dostavista are courier services which have provided fast
and flexible delivery since 2012
and flexible delivery since 2012
clients
3M+
cities
100+
couriers
2,5M+
countries
10
Acquire the maximum number of users in the selected countries
Goals of collaboration
*with payment for a new client’s first order, as well as for attracting a new courier
Traffic sources:
Collaboration model:
How we worked
Cost per action models
CPA
Development
of creatives
of creatives
banners
videos
3 000+
2 000+
new couriers
new clients
42 127
166 730
UA
Retargeting
CPI campaigns
350+
CPA campaigns
750+
Audiences collected manually by segment:
view, click, install, registration
view, click, install, registration
Automatically collected audience: includes all possible instances of user contact with advertising
ads
Launch
7 000+
Strategy
Development of creatives
banners
videos
3 000+
2 000+
new couriers
new clients
42 127
166 730
UA
Retargeting
CPI campaigns
350+
CPA campaigns
750+
Audiences collected manually by segment: view, click, install, registration
Automatically collected audience: includes all possible instances of user contact with advertising
ads
Launch
7 000+
We used dozens of different approaches (1500 advertising campaigns), testing 5000+ of different creatives and define the best one
A/B creatives testing
In addition to the main campaign, Gravils also attracted couriers, as there were not enough couriers to fulfill a large volume of orders from new customers
couriers were attracted
during 13 months of collaboration
with Borzo
during 13 months of collaboration
with Borzo
42 127+
The most couriers were attracted
in Indonesia, Malaysia, Russia and Vietnam
in Indonesia, Malaysia, Russia and Vietnam
Attracting couriers
Indonesia
Malaysia
Russia
Vietnam
*over 13 months via traffic acquired by Gravils
**From install to purchase
**From install to purchase
Results
New clients*
166,7k
Couriers attracted*
42,1k
СR by clients**
32%
CR by couriers**
23%
Highly professional team that is a pleasure to work and communicate with. Partnership with them feels open, reliable and easy. They have done a really great job for our growth.
Anastasia,
Affiliate marketing manager Borzo
Affiliate marketing manager Borzo
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