10
countries
2,5M+
couriers
100+
cities
3M+
clients
Borzo and Dostavista are courier services which have provided fast
and flexible delivery since 2012
and flexible delivery since 2012
About Borzo & Dostavista
Acquire the maximum number of users in the selected countries
Goals of collaboration
CPA
Cost per action models
*with payment for a new client’s first order, as well as for attracting a new courier
Traffic sources:
Collaboration model:
How we worked
Development of creatives
banners
videos
3 000+
2 000+
new couriers
new clients
42 127
166 730
UA
Retargeting
CPI campaigns
350+
CPA campaigns
750+
Audiences collected manually by segment: view, click, install, registration
Automatically collected audience: includes all possible instances of user contact with advertising
ads
Launch
7 000+
Development
of creatives
of creatives
banners
videos
3 000+
2 000+
new couriers
new clients
42 127
166 730
UA
Retargeting
CPI campaigns
350+
CPA campaigns
750+
Audiences collected manually by segment:
view, click, install, registration
view, click, install, registration
Automatically collected audience: includes all possible instances of user contact with advertising
ads
Launch
7 000+
Strategy
We used dozens of different approaches (1500 advertising campaigns), testing 5000+ of different creatives and define the best one
A/B creatives testing
Vietnam
Russia
Malaysia
Indonesia
In addition to the main campaign, Gravils also attracted couriers, as there were not enough couriers to fulfill a large volume of orders from new customers
The most couriers were attracted
in Indonesia, Malaysia, Russia and Vietnam
in Indonesia, Malaysia, Russia and Vietnam
couriers were attracted
during 13 months of collaboration
with Borzo
during 13 months of collaboration
with Borzo
42 127+
Attracting couriers
166,7k
New clients*
42,1k
Couriers attracted*
32%
СR by clients**
23%
CR by couriers**
Results
*over 13 months via traffic acquired by Gravils
**From install to purchase
**From install to purchase
Highly professional team that is a pleasure to work and communicate with. Partnership with them feels open, reliable and easy. They have done a really great job for our growth.
Anastasia,
Affiliate marketing manager Borzo
Affiliate marketing manager Borzo
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